Fredrik Cassel
I spent my professional life prior to Creandum within the media- and internet industry, in start-ups as well as in larger companies. I have been negotiating the exact location, on-site, of 300+ different distribution boxes for the 20 Minuten daily newspaper (then) startup. I have been modelling the financials and drafting the prospectus when listing the largest internet property in the Nordics, Scandinavia Online, on the SSX. I led the work of merging the largest online search and online yellow pages properties into one offering towards users and advertisers at Eniro (which today looks orders of magnitude better than the dull result of our work then).
As far as these ventures have been succesful, they have not been so thanks to me. But thanks to a strong and complementing team that could work well together under tremendous pressure. This understanding, together with a fair hunch of how online businesses work, is what I bring with me into the venture world.
I can hardly run 10 km in one go, but give me a raquet and I’ll give you a run for the game. Also love golf, skiing and music - as in consuming, not playing myself. Here are my last played songs, on Spotify of course (but scrobbled by last.fm):
